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Sentir O Ser-Corpo
(Feel the Beeing-Body)
LOGO AND BRAND IDENTITY FOR PILATES INSTRUCTOR, 2021
CREATIVE PROCESS
MOVEMENT, BODY - Sequence of positions. The goal was to represent something dynamic, not static.
CONSCIOUSNESS, PERCEPTION - Acquire greater awareness of your body through movement. Symbolically, in the chosen sequence, the person passes from a position in which the gaze is turned outwards to a more "interior" position, "closed to ourselves".
FLUIDITY, CONTINUITY - Graphically, straight lines are abandoned and only curved lines are used. The palette color is made by one only color that gently changes from a darker to a lighter shade.
ORGANIC - Insertion of organic elements, nature.
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